Embraer predict that world demand for 70-130 seat segment of commercial airplanes will reach 6,400 new jets in the next
20 years, with a value of $300 bn. Despite being the leading airplane manufacturer in the segment, Embraer faced
competition from Boeing’s and Airbus’s larger aircraft (737max and A320neo) – not only the world’s largest aircraft
manufacturers; but also the 2 most successful commercial aircraft launches in the modern era.
Embraer believe the aircraft that will help them to achieve this is the E2 ‘Profit Hunter’. A next-generation airliner, the E2 is
the most efficient airliner in the single-aisle segment, helping operators achieve sustainable profitability in the most
challenging environments.
Gravity and Embraer were committed to using a unique combination of online and offline channels to promote the
launch of the E2 ‘Profit Hunter’ in Asia, where the brand was virtually unknown.
For the Singapore Airshow launch, Gravity used the iconic Asian tiger painted on the plane’s nose cone. The tiger has
powerful cultural significance in the region, known for its bravery and hunting prowess...
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