Innovation

All That Matters 2024

Member Rohan Lightfoot reviews Singapore's All That Matters conference and reveals his top take-outs from this eclectic, multitrack event.
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Unlocking Impact: The Transformative Power of Effective B2B Marketing

Rationale, session sponsor at the Scotland Changemakers Conference, discuss the shrinking of marketing budgets, the simultaneous rise in marketing costs, and how to navigate these challenges.
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The Whole Marketer Ep130 - Being Human with guest Dom Dwight

Episode #130. Season 8 begins with a soft skill on being human and the importance of ‘humanness’ particularly for marketing leaders - being authentic...
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Under the Spotlight with Sir Martin Sorrell at Cannes 2024

Insights and anecdotes from an intimate conversation with a true titan of our industry.
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Purpose driven digital - optimising your web presence with Sepas Seraj, Founder - Pixeled Eggs

“There's something like 7.5 million data centers around the world now, and most of them are still powered by coal and gas. One of the...
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The power of entrepreneurial thinking for brands: Small Details

From their iconic squirrel branding to their obsessive attention to product quality, Pip & Nut demonstrated how sweating the small stuff can lead to big success.
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Provocations about AI and Brand Building

As more brands adopt AI they will need to identify the best ways to track and monitor its effectiveness,​​​​​​​ while marketers must navigate the personalisation paradox
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Beyond bias - tapping AI’s potential for accelerating Asian marketing

While Generative AI’s potential in Asia remains bright, current approaches to data means marketers in Asia must continue to develop their own approaches to using AI
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Speaker interview with Natalya Ratner

We caught up with Natalya ahead of her taking part in the Amplify debate at Amplify 2024.
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How to Love SMBs (and make them love you back)

SMB's are the backbone of our economy and understanding how they tick is vital for marketers. This new report, Publicis Pro reveals important strategies for unlocking their potential in B2B marketing
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