Generative AI is creating new challenges for brand safety. Michael Thomson looks at the risks and what can be done to mitigate them

A new report by Digitas in association with The Marketing Society reveals the current priorities for leaders and explores how marketers can deal with the impact balancing act

A reflection on the role of the CMO based on a fireside chat at Digital Day Singapore

Tish House, Head of Conversion Marketing at ITV shares her top four takeaways from The Digital Day England 2024

Our The Digital Day England 2024, Coffeehouse takeover host Sarah Dear from Social Element shares her key takeaways from the event.

Darren Chuckry was invigorated by the dynamic interplay of technology and creative strategy steering the future of marketing at Digital Day Singapore

A better understanding of attention and how it ties to business results will help marketers ensure their campaigns capture optimum consumer attention.

Support solutions provider TeamViewer has launched a new initiative to encourage more women to consider careers in sport technology roles

Drawing on a wealth of data and taking some innovative new approaches, a new white paper concludes that TV continues to be the dominant force for long-term, top-of-funnel demand growth.

In today's constantly evolving marketing landscape, leveraging advanced tech is essential for any business wanting to transform its data-driven marketing capabilities.