The digital marketing landscape has fundamentally shifted. Traditional search results are rapidly being replaced by AI-powered responses that deliver instant, contextual answers. For marketers, this transformation represents both a significant challenge and an unprecedented opportunity. Users are abandoning simple keyword searches for natural language queries. Instead of searching running shoes, consumers now ask, "What are the best running shoes for someone with flat feet who runs on pavement?" This evolution creates opportunities for brands to address specific pain points and use cases.
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