International Women's Day 2023

As part of an ongoing annual series to celebrate International Women's Day, we reached out to our community to ask them about the positive changes they have seen so far and what more we do both as an industry and as individuals.

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Pre-production is where all your DE&I good work can come quickly unstuck.

Even if you have done everything right up until then, the sudden influx of new people and extended teams can undo all your good work. Here’s how to make sure that doesn't happen. 

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Inclusive advertising needs to start at the pitch

Many agencies are saying they are diverse, or proposing diversity and inclusion in the pitch, then turning their back on that when they actually make the campaign.

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How to become a menopause friendly organisation

Being menopause-friendly means introducing long-term, sustainable change in your workplace, creating and fostering an inclusive culture for everyone to be at their best. 

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Why is World Menopause Day important for organisations?

It’s World Menopause Day, a time for organisations across the globe to come together and raise awareness of menopause and how to support people in our workplaces and beyond. 

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How research can help to make advertising more inclusive

We explore how to not alienate minority communities by ensuring we actually base our thinking on lived experiences, and not our gut, Google and guesswork.

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How to make advertising more inclusive

Advertising will never be properly representative of the communities it is trying to reach until every single element of the process is re-analysed and reassessed.

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THINK EQUAL

Through training, events, mentoring, policy changes, content and much more, we aim to provide tangible activity that will make an impact and a difference now.

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Nothing is off the table…when our Fellows met 'No Turning Back 2020'

Adrian Walcott, an esteemed Marketing Society Fellow, established No Turning Back to support black, Asian and minority ethnic communities into marketing careers, with a goal to ensure 20% of both new entrants and leaders in our industry come from BAME backgrounds.

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International Women's Day 2022

73% of women experience bias at work—yet less than a third of employees are able to recognize bias when they see it. It's up to all of us to think about what we can do individually to create a more equal world and come together as a powerful force for change.

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