THINK EQUAL

THINK EQUAL is The Marketing Society's initiative aimed at driving diversity and inclusion across the Marcomms industry in the GCC region.

We know that we're stronger together, than we are alone. And that's why we're building a community to work together to drive change when it comes to gender equality.

Mission: to help more female leaders take the top job across brands, agencies and media organisations.

Through training, events, mentoring, policy changes, content and much more, we aim to provide tangible activity that will make an impact and a difference now. We’ll also be collaborating with other membership groups, event organisers and media to ensure more equal visibility and opportunity are provided to female talent.

OUR KEY PILLARS

1. Community - We're aiming to build a community of people who care, who want to give back and work together to drive change. A WhatsApp Group will help bring us together.
    
2. Inspiration - Through content, webinars, events, podcasts and more, we aim to provide the inspiration and knowledge to marketers
    
3. Acceleration - Through mentoring, training, projects etc, we will aim to speed up change when it comes to gender equality

WHAT WILL WE FOCUS ON?

1) Build rather than Leverage Relationships

• Mentorship Program: Sign up to be a mentor/mentored by an industry senior leader
• Networking events: One per quarter - date to be announced soon

2) Unequal Visibility Opportunities

• Equal speaking pledge: work with event and conference producers for 50/50 speaker balance
• Speaker directory: provide a directory of female speakers and their areas of expertise

3) Personal Growth & self belief at the highest levels

• Trainings, events and Masterclasses: more information coming soon
• Book circles: Our Book Club meet quarterly to discuss inspirational and thought provoking books - the next session is on 4 February 2025.

How can you get involved?

1. Our next event is taking place on Wednesday 15 January - more information will be available soon.
    
2. If you'd like to register to be a mentor or mentee please email Alasdair.

If you would like more information about the ways you can get involved please email us at - [email protected]

THE WORKING COMMITTEE

A working committee of inspiring leaders from the industry has been put together to help lead the strategic focus and to shape activity:

• Anam Ahmad, Hanging House
• Kinda Al Issa, TikTok
• Annie Arsane, TikTok
• Beatriz Benedetti, BRF
• Reim El Houni, Ti22 FIlms
• Mike Fairburn, Fathom Consulting
• Natasha Fernandez    
• Leanne Foy, Foy & Co. (Project Director)
• Anna George, Female Talent Agency
• Cherry Gore, Playbook
• Alasdair Hall-Jones,The Marketing Society
• Mohammed Ismaeel Hameedaldin, TOUGHLOVE Advisors
• Afnan Kazi, The Marketing Society
• Maya Khammar, Publicis
• Myrna Khoury, Epsilon
• Katie Plant, Weber Shandwick
• Nikki Samson, NS Search
• Ishana Tolani, Memac Ogilvy

HOW CAN YOU MAKE A DIFFERENCE

We are stronger together, than we are alone. And that’s why we want the Marcomms industry to come together to make a difference. Every single person who makes up our brilliant industry can make an impact. Whether that’s through donating your time on our working committee, or putting your hand up to run an event or training session, you may have some suggestions of speakers to add to our speaker library, or have a venue you want to provide for free. However big or small, everything makes a difference.

PARTNERS:
Huge thanks to our Partner Weber Shandwick for their support to make this initiative happen, along with our Affiliate Partners below

AFFILIATE PARTNERS:
 

GET IN TOUCH

Please get in touch with our Project Director Leanne Foy for more information.