business
The power of reinvention
In 1981, Nintendo launched a new video game featuring a giant barrel throwing ape named Donkey Kong, holding a woman named Pauline, hostage.
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Men played their part in creating the menopause taboo. Now it’s time to help end it.
The menopause is a huge part of the lives of all of us yet it becomes a taboo subject, whispered by those only who have experienced it. This is particularly true in the workplace, where that secrecy creates untold damage. So where did this taboo come from?
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How clever policies can break the bias around miscarriage
At Lucky Generals, we were one of the first companies to put an official miscarriage policy in place in 2020, outlining the support and paid leave that both women and partners can expect. This has been a small but important gesture.
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Three Tips for Building Online Communities
When setting up an online community, there are dozens of hurdles and common pitfalls. How do you find your niche? How do you build trust with members? And how do you invest in the future of your community? Matthew Nixon shares the key takeaways from Brighton Music Conference.
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It’s B2B, Jim – but not as we know it
In life, transformation happens for two reasons; a fight-or-flight response to something where change absolutely has to happen, or dissatisfaction with the way things are – a proactive initiative designed to improve what already exists.
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Doing It On-Purpose
There are two types of business. Those who put people first in order to make a sustainable profit and those who don’t.
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Ethics Versus Innovation
From the perspective of store design, how can the physical environment discriminate in retail?
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It’s not personal, it’s business
Depending on how long you’ve worked in marketing, you’ll likely have heard this phrase quite a bit
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I love being a woman, but...
International Women’s Day comes but once a year. But, I’m a woman all year round.
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Thinking of starting your own business? Be prepared...
It’s like that old story about Mike Tyson – “everyone has got a plan until they get punched in the face”.
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