The New Year is inevitably accompanied by the desire or motivation to cease or initiate certain behaviours. But we all know how quickly good intentions can fall by the wayside.

The rising cost of living and recession is already changing financial habits and pushing consumers to find new ways to manage and make their money go further.

How getting people excited reduces anxiety and can encourage them to enact new behaviours. Like buying your brand for the first time.

The UK is often accused of thinking itself exceptional, but maybe it's onto something...

Rituals are co-created from the bottom up: brands can only create the conditions, trigger the situation, and encourage the movement.

Beyond product re-engineering, brands require consumers to take action to accelerate the change.

Is it possible to build and shape a better world, with greater empathy and human connection?

As behavioural scientist and expert on habits BJ Fogg says “If you pick the right small behaviour, and sequence it right, then you won’t have to motivate yourself to have it grow.

The current government is clear in its intention to reduce obesity. However, its chosen strategies have met with criticism.

How brands can help the human mind adapt to our new, more physically disconnected world. Words by Crawford Hollingworth and Liz Barker.