Katie Ewer

Strategy Director at JKR Singapore

Katie Ewer is Head of Strategy for brand design consultancy Jones Knowles Ritchie (JKR). She has over 20 years of experience in branding, with 14 of those in Asia. Katie is a writer, blogger and speaker who specializes in pattern spotting, word crafting, and seeing the woods for the trees. She is the author of Asian Champions of Design, which celebrates 20 Asian brands that use design for competitive advantage, and delivers brand strategy for clients of all shapes and sizes from her base in Singapore.

How successful partnerships allow brands to be both refreshingly original and reassuringly familiar at the same time. By Katie Ewer
In the latest in our Inspired Us series we asked JKR Singapore's Katie Ewer what's caught her eye recently.
JKR Singapore's Head of Strategy looks into how true purpose builds connected brands

A Chinese zoo passed off a Tibetan mastiff like this one as a ‘lion’. Read on for more examples of

Why the fury over bad fonts?

In an artisanal independent coffee shop down the road (stay with me, it gets more interesting I promise)...