Katie Ewer is Head of Strategy for brand design consultancy Jones Knowles Ritchie (JKR). She has over 20 years of experience in branding, with 14 of those in Asia. Katie is a writer, blogger and speaker who specializes in pattern spotting, word crafting, and seeing the woods for the trees. She is the author of Asian Champions of Design, which celebrates 20 Asian brands that use design for competitive advantage, and delivers brand strategy for clients of all shapes and sizes from her base in Singapore.