Join us as we unpack the critical trends and the top marketing challenges shaping B2B Marketing in 2025.
As the B2B landscape undergoes rapid transformation, CMOs are facing increasing pressure to drive growth, optimize resources, and deliver measurable impact, with dramatic shifts in B2B buying behaviour.
To stay ahead, we need actionable insights—not just theories.
Join us as we unpack the top marketing challenges and critical trends shaping B2B Marketing in 2025, to understand what marketers should be prioritizing and re-aligning with changing expectations.
Key Highlights
Session 1: The Voice of the B2B Buyer
We’ll unpack the latest strategic report by INFUSE, called ‘The Voice of the Marketer 2025’, where 2000+ global revenue leaders shared their feedback on today’s B2B buyer trends including the evolving buyer journey driving the resurgence of brand-to-demand strategies, the technology investments defining 2025 including AI-powered growth, and pipeline efficiency to drive better buyer-led content.
We’ll then be joined be a panel of experts who'll share how their businesses are adapting to these shifts and get insight into their evolving challenges and opportunities for their businesses.
Session 2: The Voice of the B2B Influencer
With the creator economy projected to reach $500B by 2027, B2B brands must rethink influence and trust-building.
We'll learn about 'The Business of Influence' and how its transforming B2B marketing by humanising and putting relationships at the centre of brand growth.
In this session, LinkedIn will share how real people and networks are reshaping B2B credibility, the growing role of influences in the buying process and why authentic B2B influence content drives measurable impact.
Why attend this event
- Exclusive first look at the research findings with full access to ‘The Voice of the Marketer’ report, by INFUSE and 'The Business of Influence' by LinkedIn
- Insights from leading CMOs and industry experts
- Actionable strategies to take back to your team
- Connections & Conversations with senior marketing leaders
THE DETAILS
Date: Thursday 27 March
Time: 4.00pm-6.30pm SGT
Location: LinkedIn APAC HQ - 10 Marina Blvd, Tower 2, Level 34, Marina Bay Financial Centre, Singapore 018983
With huge thanks to LinkedIn for powering this experience with a great venue, afternoon tea and beverages.
In partnership with:
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Who can book on to this event?
Members: This event is complimentary as part of your membership, book now to reserve your place. You may secure your place by logging into your membership portal.
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Non-Members: Our events are designed for our members as an opportunity to learn, be inspired and to meet and connect with like-minded individuals across the marketing landscape. If you are interested in joining us for this event and to experience the value our membership can offer, please request to join by clicking BOOK NOW or email [email protected] with your interest (please confirm name, company & job title). Please note this option is only available to non-members who haven't attended an event in the last 12 months and are senior brand side marketers (no sales roles).
