The marketing industry continues to move through a period of significant change. From mergers and acquisitions to shifting budgets and organisational restructures, many marketers are navigating uncertainty, transition, and complex career moments.

As a people-first society, The Marketing Society Singapore is bringing the community together to start the year with honesty, connection, and practical support.

The experience is designed to help marketers stay grounded, resilient, and confident during times of change. As we kick off 2026, the evening blends insight, reflection, and shared experience, ensuring participants leave feeling supported, steadier, and better equipped to navigate what’s ahead.

This experience led by YanYi Chee of Matter Inc., a seasoned advertising and talent development executive and Certified Integral Coach (ICF), is designed to be grounded, real and practical, with no hype and no one-size-fits-all answers. Drawing on her experience coaching senior leaders through disruption, Yan Yi will guide participants through an exploration of how leaders respond under pressure, what truly matters in moments of change, and how to navigate uncertainty without burning out or losing clarity of self.

The session will unfold as a connected experience:

• Keynote: Resilience Reflections
  YanYi will begin with a short, focused sharing on what she has observed while coaching senior leaders through periods of disruption including the mindsets, decisions and trade-offs that make a difference, the illusion (or reality) of control, and the patterns that either strengthen or undermine leaders over time. She will introduce practical ways participants can apply these insights to themselves, their teams and the decisions they are facing right now.
• Guided Working Session: “Sharpen Your YOU Story”
  Building on this foundation, YanYi will lead the group into a guided working session centred on clarity of self. Participants will be supported to reflect on and articulate their own “YOU story”, a critical element of personal brand, confidence, and decision-making during times of transition. This is not a traditional personal branding workshop, but a facilitated coaching experience grounded in self-awareness, perspective, and intent.

True to The Marketing Society’s values, there will be time before and after the session for connection and conversation, allowing members to engage with one another, exchange perspectives, and continue the discussion in a supportive, trusted environment.

This is a session designed not only to offer insight, but to help senior marketers pause, reconnect with themselves, and leave with greater clarity, steadiness, and confidence as they navigate change, together. Gita de Beer, our Singapore Board Chair, will host this session as a thoughtful way to begin the year.

Who can attend?
This event is open to The Marketing Society members and we’re also welcoming non-members currently experiencing career transition to apply for a limited number of places.

* Members: You may book via the membership portal.

* Non Members: If you are a senior marketer currently navigating challenge or change in your role and would like to join this experience, please complete the form linked here.