Gita De Beer
Global Director Strategic Initiatives, The Heineken Company, and Chair of The Marketing Society Singapore
Gita de Beer builds brands that matter to people and accelerates business growth by staying ahead of culture. A global marketing and growth leader with 20+ years across Heineken, Diageo, Vogue, Coca-Cola, Unilever, and both B2C and B2B sectors, she specialises in turning cultural shifts, behavioural insight, and technology into commercial value.
As Director Global Strategic Initiatives & Future Brands at Heineken, she leads the company’s global strategy for low/no alcohol and future-focused brands, applying behavioural intelligence and AI to modernise the portfolio and speed up decision-making across markets. Before that, she reshaped Vogue’s digital and commercial model and spent a decade at Diageo building scalable luxury growth engines from Cask of Distinction to Johnnie Walker’s first global digital strategy. Her strength is turning creativity and commercial discipline into systems that scale converting behavioural insight into results and building teams that deliver work with real commercial impact.
