Gen Alpha is already shaping culture, and with it, the future of attention, influence, and brand loyalty. For senior leaders navigating a volatile market, understanding this cohort can’t be left to dashboards, trend decks, or second-hand interpretation. The real unlock is hearing directly from the generation that’s redefining what’s credible, what’s cringe, and what earns genuine loyalty.

Join us and in collaboration with Canvas8, for a rare, candid conversation that puts cross-generational insight centre stage. In this session, we’ll bring senior brand leaders onto the panel alongside their own Gen Alpha children, creating an unfiltered exchange on how today’s youngest consumers interpret brands, culture, identity, and value.

Together, we’ll explore what Gen Alpha cares about, how they discover and share culture, and what they expect from brands, across platforms, content, communities, and commerce. Expect honest perspectives on media habits, emerging values, scepticism, and “trust”, and what it really takes to build relevance that lasts.

True to The Marketing Society’s values, there will be time for connections and conversations before and after the session, giving members the space to compare notes, challenge assumptions and leave with fresh perspectives.

This is a session designed not only to inform, but to sharpen cultural fluency and help leaders translate Gen Alpha’s signals into strategies that future-proof brands for the decade ahead.

Who can attend?
This event is open to The Marketing Society members. Members may book via the membership portal.