Made by Members is a celebration of The Marketing Society community – these sessions are created for Members, with Members, by Members. As part of the Changemakers Challenge Conference, these short but powerful five-minute sessions, will spotlight three inspirational Members who will each share a deeply personal story of what challenge means to them. Honest, human, and thought-provoking, these moments are designed to remind us that the strength of our Society lies not just in the big ideas from the stage, but in the lived experiences of the Changemakers amongst us.

FULL AGENDA

WELCOME - DUBAI FUTURE FOUNDATION

Abdullah Al Nuaimi, Chief Marketing Officer, Dubai Future Foundation

FROM CMO TO CEO: THE LEADERSHIP LEAP 

How do marketing leaders evolve to the top? Discover what it takes to transition from CMO to CEO — building brand culture, leading with purpose, and harnessing the power of networks to drive growth and change. 

• Nazli Berberoglu – Chief Executive Officer of Coca-Cola UAE, Oman, Bahrain, and Qatar.
• Ebru Tuygun –  Chief Executive Officer, GVGL Marketing Management 
• Sophie Devonshire –  Chief Executive Officer, The Marketing Society (Host) 

WHY ADOPTION BEATS INNOVATION - THE UNTOLD STORY OF DISRUPTION 

Every breakthrough in history has sparked both excitement and anxiety, yet ultimately moved us forward. Today’s headlines fixate on disruption, but the real challenge for marketers lies in how innovations are adopted — things often get worse before they get better. By overlaying the J-curve of technologies like AI to consumer expectations, this talk reveals why seamless adoption is now the marketer’s strongest tool. At TikTok, we’ve mastered the art and science of frictionless adoption by treating innovation as infrastructure, not an end product — and that’s the kind of journey marketers must design for.

• Annie Arsane, Head of Business Marketing, TikTok Metap 

MADE BY MEMBERS  

Made by Members is a celebration of The Marketing Society community – these sessions are created for members, with members, by members. As part of the Changemakers Challenge Conference, these short but powerful five-minute sessions, will spotlight three inspirational members who will each share a deeply personal story of what challenge means to them. Honest, human, and thought-provoking, these moments are designed to remind us that the strength of our Society lies not just in the big ideas from the stage, but in the lived experiences of the Changemakers amongst us.

• Zayne Merzi Sodawaterwala, Global Autism Ambassador and World Champion of Inclusive Excellence

RAISING THE GAME - SUNSET HOSPITALITY 

From SUSHISAMBA and Mott 32 to Drift Beach Club and Aura Skypool, Sunset Hospitality has redefined the UAE’s lifestyle and hospitality scene, and taken it global. Antonio shares the relentless ambition, creative discipline and brand vision that turned a homegrown idea into a worldwide success story. A masterclass in scaling excellence while staying true to your roots.

• Antonio González, Chief Executive Officer and Chairman Sunset Hospitality 

FROM SETBACK TO STARTUP SUCCESS: THE HUMANTRA JOURNEY 

Discover how Charlie transformed personal and professional failures into Humantra’s explosive growth—from a Dubai-based startup to a UK market leader. Gain raw insights into overcoming mental resilience challenges, evolving as a leader, and navigating the strategic pivots that turned setbacks into success.

• Charlie Wrigth, Chief Executive Officer and Founder Humantra

BUILD TO ENDURE: SUSTAINABILITY IS THE NEW BUSINESS IMPERATIVE  

Sustainability isn’t a side note, it’s the new business imperative. Andrej will issue a call to action: can marketing keep pace with the UAE’s bold sustainability vision, or risk falling behind?

• Andrej - Executive Creative Director at MCN
• Tanzeed Alam - Sustainability Director, Parsons 

MADE BY MEMBERS  

Made by Members is a celebration of The Marketing Society community – these sessions are created for members, with members, by members. As part of the Changemakers Challenge Conference, these short but powerful five-minute sessions, will spotlight three inspirational members who will each share a deeply personal story of what challenge means to them. Honest, human, and thought-provoking, these moments are designed to remind us that the strength of our Society lies not just in the big ideas from the stage, but in the lived experiences of the Changemakers amongst us.

• Rowena Pritchard - Marketing Manager, Horizontal Digital 

ONLINE SESSION 

• Rory Sutherland, Vice Chairman of Ogilvy UK

YOUR FUTURE CUSTOMER ISN'T HUMAN   

AI agents are no longer science fiction, they’re starting to shop, decide, and act on behalf of people. Dominique takes us beyond the AI hype with live demonstrations that show how these agents are transforming buying behaviour. Expect a high-energy, practical exploration of how marketers can adapt today to serve customers who think (and act) like machines.

• Dominique Rose Van-Winther – AI business leader and founder of Final Upgrade

MADE BY MEMBERS  

Made by Members is a celebration of The Marketing Society community – these sessions are created for members, with members, by members. As part of the Changemakers Challenge Conference, these short but powerful five-minute sessions, will spotlight three inspirational members who will each share a deeply personal story of what challenge means to them. Honest, human, and thought-provoking, these moments are designed to remind us that the strength of our Society lies not just in the big ideas from the stage, but in the lived experiences of the Changemakers amongst us.

• Mike Davis - Regional Managing Director, CSM Sport and Entertaiment 

SCHOLARS 2025 - WINNERS MENTAL HEALTH CHARTER  

Pechakucha Format 

• Isabel Calandrini - Marketing Manager, Sunset Hospitality
• Kimberly Rodejo - Social and Digital Account Manager, House of Comms
   

GRADUATION SCHOLARS 2025

EVENING DRINKS - MI AMIE , JUMEIRAH EMIRATES TOWERS PARTNERED WITH IAS