MIKE DAVIS

Mike is a Regional Director and General Manager for Wasserman Middle East and Africa.  He has been working in the industry for over 23 years, eight of which were spent in London developing and delivering award winning sport and entertainment marketing strategies and campaigns for an array of global brands, rights holders, federations, governing bodies and major events.  

Since September 2009 Mike has lived in the UAE building a successful, sustainable and well-respected region for Wasserman with offices in 5 counties and over 300 employees.   In addition to managing the business Mike heads up the regional consulting division working across Wasserman’s diverse client portfolio of brands, commercial rights holders and IP owners and talent.  

Mike inherently believes in the power of sport and entertainment to effect change more than anything else and has been involved in the development and delivery of many long term behaviour change projects in the region none more so than the hugely successful Special Olympics World Games in Abu Dhabi in 2019, which has proven to be a catalyst to driving inclusion and opportunity for People of Determination all across the region.  

In his spare time Mike continues to play sport to varying degrees of success, has three daughters, and together with his wife spends time supporting a number of charitable projects focused on how sport can make a difference in society.