Content Library

A sample of innovation is better than an example

If you asked about my three main passions I’d say rugby, cars and beer. So here is a story about all three.
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Send all our leaders on the London Marathon

What’s not to like about the London Marathon? It’s welcoming – whether you are one of the 750,000 spectators, watching it on TV or more importantly one of the 38,000 people taking part.
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Election 2015: A wake-up call for research

In the UK general election, the polls had a shocker. In the last month of the campaign, well over a hundred polls...
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Tiger Beer wants Hongkongers to fire up their passion

In time for the summer season, Tiger Beer is setting out to ignite the burning desires within Hong Kong people to pursue their dreams, with an augmented reality bus shelter ad, targeting young adults.
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The culture factor series: I. Music

Music is present in virtually every known culture around the world, and is shaped by a range of factors...
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Lessons from the world’s ‘mobile only’ continent

As the planet’s fastest-growing mobile market, with 700 million SIM cards registered
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