Content Library
2014 winner: NSPCC, Not for Profit - case study
The alarming statistics are that a third of children who are sexually abused by an adult report that they did not tell anybody else about it at the time.
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2014 winner: HSBC Best from outside the UK winner - case study
The British & Irish Lions represent the pinnacle of northern hemisphere rugby and is a unique sponsorship in international sport. It represents a once in a lifetime experience for players and fans.
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The art of marketing a ‘boring’ product
Here’s another brilliant example of taking a not-so-exciting product, and using a live brand experience to breathe life into it and make people look at it in a different way.
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2015 General Election: the end of Market Research as we know it?
I am going to try to avoid politics altogether, both the result and the electoral system which delivered it...
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What Dove and Protein World have in common
That pouting blonde in the yellow bikini has attracted a lot of attention. Nothing new there. But the row about Protein World’s poster, 'Are you beach body ready?' has had a lot more coverage than she has in the poster. Apparently it’s offensive.
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Brands must know when to be IntelligentlyOn to engage consumers
In our ever increasingly digitalised world, consumers’ relationship with technology continues to evolve.
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