'Blind Trip' - Ministry of Tourism, Ecuador

To encourage Ecuadorians to holiday at home, a group of local adventure enthusiasts were invited on a mystery holiday to 'Golfito' Costa Rica - a completely made up destination which was actually in Ecuador. Every detail was covered from the road signs to scrambling mobile phones. The real destination was revealed on the way 'home'.

Social media helped spread the message to holiday at home and, as a result, internal tourism boomed.

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