'Superbowl Interception' - Volvo, USA

Whilst many of the car giants competed for expensive advertising space during Superbowl, Volvo intercepted their messages by inviting viewers to tweet the name of someone they love for the chance of winning a car during their competitor's ads.

With over 2000 tweets per minute during the competitor's ads they changed the social conversation to Volvo trending both in the USA and globally. They also increased sales by 70% the month after Superbowl.

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