'Rescue Radio' - Sawa Mninjah, Lebanon

Sawa Mninjah is a charity that supports domestic workers in Lebanon from a wide variety of countries who are abused by their employers. This is the story of how they rescued domestic workers by breaking into their employers homes. They produced a range of radios ads using the indigenous languages of the domestic workers and disguised them in the familiar styles of local radio advertising e.g. for festivals and health spas. There was a 380% increase in calls to their support line and many of the abused domestic workers were rescued.

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