Content Library

'Le Bon' - LIDL - Sweden

People in Sweden don't believe that Lidl's discount food is of a very high standard.
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Interview with Our/Vodka CEO and co-founder Åsa Caap

Our/Vodka is looking to solve the age old problem of how a business with global ambitions creates meaning and relevance at a local level. Åsa...
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3 great ads, chosen by Peter Souter

Peter Souter is the chairman at TBWA/UK, and is a writer for theatre and radio. He wrote the screenplay for ITV’s drama ‘Married Single Other."...
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NESCAFÉ Philippines builds brand affinity among Gen Z

To launch NESCAFÉ Mocha in the Philippines, NESCAFÉ had to establish brand affinity with the Gen Z, a generation that recognizes NESCAFÉ as “their parents’...
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Body lotion brand takes on societal judgement of women

The importance of confidence in a young woman’s life is at the centre of a new campaign by Parachute Advansed Body Lotion. The digital campaign...
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3 great ads, chosen by Leo Burnett's Chaka Sobhani

Chaka joined Leo Burnett from Mother where she creative directed a number of accounts including Boots and No.7. She has spent 20 years in both...
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