More than 500,000 families have been evicted from their homes in Spain since the economic crisis in 2008. They have lost everything except their debts to the banks.
A stamp was created with the "Stop Desahuaos" (No More Evictions) and images of evicted families which could be used to put a stamp under the bridge on Euro notes.
A website was created where stamps could be ordered free of charge with 20,000 despatched in the first 24 hours.
The stamps were also distributed to celebrities and media channels resulting in coverage in over 120 media outlets giving a ROI of 1.2 M Euros.
Most importantly the Spanish Government backed by all political parties introduced the "second chance" law to help prevent evictions.
'#NoMoreEvictions - PAH - Spain
'#NoMoreEvictions - PAH - Spain