'The Brady Campaign' - Zero Minutes of Fame - USA

The Brady Campaign is dedicated to the reduction of gun killings in the USA.
30% of mass killings are inspired by previous where the name, image and motive of the killer is plastered all over the media. The Brady Campaign created a plug in which removes the names and images of mass killers from all social media channels and replaces them with images of the victims.

The campaign led to 1 billion media impressions.