'I am a witness' - Ad Council - USA

7 out of 10 kids are affected by cyber bullying.

60% of the time if a witness speaks up the bullying ends within 10 seconds.

The Ad Council created the first emoji created for a social cause to encourage kids to speak up which Apple and Google pushed to 240 million smartphones.

Other social media platforms also adopted the emoji leading to 1.2 billion impressions.