'FU 2016' - House of Cards - USA

Netflix used the highest rated TV political debate ever to launch the new season of House of Cards. More than 24 million viewers tuned in to see Frank Underwood present his message during the commercial break.

#FU2016 became the top trending topic during the political debate.

The campaign had in 6.6M media impressions and resulted in one of the most talked about launches in Netflix history.