Content Library
3 big myths about innovation in big companies
Matt Boffey, shares his thoughts on 3 big myths surrounding innovation in big companies.
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Q&A with Jenny Terris, Senior Account Director at Guy and Co
Jenny is a Senior Account Director at Guy & Co and has over 14 years’ experience working across B2B & B2C markets including strategic marketing, customer segmentation, development and execution of through the line marketing plans.
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Book Review: The Choice Factory by Rod Gillies, Whyte & Mackay
And, although it’s probably futile, I’ve started to make conscious efforts to work out when unconscious bias might be influencing my own decision-making.
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Discovering Japan: Reflections on craft and creativity
Jim Carroll recently returned from his holiday in Japan
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Book review: Malcolm McDonald on Value Propositions – How to develop them, how to quantify them
Unique selling propositions - are useless selling propositions if what is unique has no value to the customers
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The woman behind Banyan Tree
As Co-Founder and Senior Vice President,Claire Chiang manages more than 40 resorts and hotels, 60 spas, 70 retail galleries and three championship golf courses in 28 countries.
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