Content Library

2019 Brave Awards commended, The Plastic Oceans

There is a danger lurking in our oceans. Lingering out at sea, just beyond our periphery. A danger which poses a threat to our wildlife, our ecosystems, our way of life, our planet. Yet it is something that those in power have simply ignored.
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Is our industry doing enough on climate change?

The Extinction Rebellion recently gate-crashed Cannes Lions, accusing brands and marketers of hypocrisy when it comes to purpose...
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Interview with Edward Bell

We spoke to our new Hong Kong board member, Cathay Pacific's Edward Bell.
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The importance of pause for creativity, opportunity and a good life

There are patterns to creative processes. One of the patterns that people who study creativity observe is that there is always a discontinuity...
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What ducks in a hotel lobby can teach brands

An experience at the Peabody Hotel provides a valuable lesson for brands in how to get noticed in a world of continuous partial attention
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The women’s revolution in sports

A space usually dominated by male athletes, male commentators and male-oriented brands and beer sponsors: women’s professional sports are taking center stage.
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