Cathay Pacific's Edward Bell has just joined The Marketing Society Hong Kong board and spoke at our Digital Transformation event, on 25 June. He is responsible for the development of brand strategy and commercial, operations and consumer insights, loyalty marketing and marketing communications for the group globally.
Originally from Melbourne Australia, Edward trained in psychology and later marketing. He is married with three children, he happily calls Hong Kong 'home'.
What’s your golden rule?
Trust your gut more than your head.
Who has been your biggest influence?
John Shaw, former strategy planning boss, currently Chief Strategy & Innovation Office at SuperUnion
What is your most hated business expression?
“We’re not ready for creative marketing”
How can marketers be braver?
Lead, join or get out of the way of someone who is.
What’s the biggest risk you’ve taken in your career?
Relaunched the Cathay Pacific brand after 74 years of success.
Which leader do you admire most and why?
Barack Obama. He makes you want to be better.
What’s your favourite word?
Tell us a secret?
I was fired from one of my first agency jobs. It was the beginning of my success.
Connect with Edward on LinkedIn