The Marketing Society is delighted to confirm the appointment Jeff Dodds, Formula E chief executive as its new Chair

This session explored what it takes to earn attention, build trust and leave a lasting impression. The strongest communicators know exactly what they want people to feel and do, then make every detail work towards that outcome. The message was clear: credibility must be earned, ideas must be interesting and being different matters more than simply being better. Because safe may be comfortable, but it is rarely memorable.

Lex Bradshaw-Zanger on why the principles of physics offer a surprisingly useful framework for understanding how brands grow, customers choose and marketing works.

Member Interview with Helena Verellen, Fractional CMO, Strategic Advisor and Advisory Board Member for New York

The Marketing Society’s Global Leadership Mentoring Programme played a key role in helping Worldwide Cancer Research's Laura Brady achieve her goal of becoming a CEO.

South Korean consumers, fed up of data breaches and fake reviews are demanding tangible "proof" before trusting hyped products, pushing brands to build verification and authenticity directly into the shopping experience.