Lars Maehler argues that marketers should move beyond using AI solely for cost-cutting efficiency and embrace it as a co-creator that amplifies human creativity to generate new revenue streams and transformative customer experiences.

Speakers at The Changemakers Conference 2025 Singapore explained that AI's true value lies not in replacing human creativity but in amplifying it, and success depends on maintaining human-centered principles like empathy, meaning, and trust writes Prophet's Peter Dixon in his post event review.

A review of The Changemakers Conference 2025 in Singapore and London by Michael Pring. Two energising and uplifting events which revealed that marketing’s future lies in blending data-driven innovation with human connection, storytelling and purposeful brand creativity.

Member Interview with Natasha Vaughan Jeremy, CMO and Founder, The Luxe Narrative

From new The Marketing Society President Dame Carolyn McCall's call for marketers to take their seat at the top table, to Zak Brown's McLaren turnaround story and Professor Green's raw and honest conversation about masculinity, the 2025 Changemakers Conference was a day of enrichment and enlightenment which proved that at its best marketing connects commercial realism with real human lives.

Member Interview with Kaavyanjali Prasad a Growth Marketing Expert