As marketers we spend our working lives shaping brands but building your own personal brand is every bit as important.

Recent delegate Shell's Omar Abouseif on his experience of attending The Marketing Leaders Programme and how it transformed his leadership approach.

Design Bridge and Partners' Matt Boffey makes the case for brands to focus on reducing 'substitution risk' making it harder for customers to accept alternatives, rather than simply raising prices.

Siew Ting Foo reviews the recent The CEO Conversations event in Singapore with FairPrice's Grace Chua and discovers what it takes to get more CMO making the leap to CEO.

As part of our The Fellows Fundamentals series, Chair of Fellows Chris Macleod provides a comprehensive overview of marketing communications (MarComms) as a strategic discipline and an important part of the marketing mix.

Energy is the lifeblood of creativity. Only when we understand what to do to shift our energy when it feels stuck, can we think differently about marketing challenges and find breakthrough solutions.