This article from Craft Media's Greg Newman, explores why ultra-processed planning is holding brands back and suggests ways in which we can do more nourishing work by putting thinking at the heart of effective communications.

At the first UAE Fellows' Forum, senior leaders debated why the case for long-term brand investment keeps losing in the boardroom. Discover what they discussed along with their suggestions for what to do next.

AI won’t replace marketers, but it will expose the ones without real craft. Lex Bradshaw-Zanger on what has to change.

Member interview with Ahron D. Weiner Chief Marketing Officer DocGo

Member Interview with Vivian Chan Associate Marketing Director Pernod Ricard