Case studies

Pioneering Spirit 2014: the finalists

We have selected winning ideas from the major international awards programmes and invited panels of senior marketing and creative judges

On a daily basis, drivers were facing a harsh reality with 30 to 60% downtime affecting their bottom line; the

Galaxy had long been one of the UK’s favourite chocolate brands, renowned...

2013 saw a huge challenge for Hiscox Business Insurance, as our market leading position came under threat from new entrants

After years of low single-digit growth, Sheba was able to grow by 20% in 2013, making significant penetration and market

How an advertising agency used a mass employee activation idea to reassert itself as a company who gives back and

Whilst CSR has become a fundamental pillar for many big brands, too often ‘good works’ exist on the periphery of

It is a valid question. Why should you read this? You’re undoubtedly busy and there’s that new guide to programmatic

Refuge is one of the UK’s largest domestic violence charities. This paper describes how, without a production of media budget

At a time when Baileys sales were stalling and brand metrics falling we looked to reignite the brand and attract

How a small homeless charity found a fundraising response.

Depaul UK is a charity that helps young homeless people get off the street, before it’s too late. Youth homelessness

For the last fifteen years, AXE, known as Lynx in the UK has become famous the world over for giving

With fading sales, Jaguar needed the F-TYPE convertible to revitalise the brand;

In 2012 national newspapers were losing advertising revenue and advertising share. The industry climate was one of unmitigated gloom.

Stories

This is the story of how Expedia’s Travel Yourself Interesting campaign brought value back into a commoditised e-commerce market.

Expedia

This paper tells the story of the 2013 John Lewis Christmas Campaign.

It was the most ambitious marketing communications undertaken

From 2010 onwards, easyJet boldly repositioned from a pure low cost proposition, to a customer-centric, affinity-driving brand. Our media strategy

The BT Sport campaign explored a paradox of how a very expensive asset was made more valuable to a business

It’s the story of the real winners and losers of Christmas - the story of how shoppers voted with their

For the UK theatrical launch of Warner Bros.’ The LEGO Movie, the challenge was the movie having no existing cinema