We are delighted to bring you The Marketing Transformation Report for 2024 in partnership with our friends at Accenture Song: a road map for modern marketing based on insights gleaned from the winning entries of this year’s The Marketing Society Awards.
In another year of challenges and change where conversations often centred around AI and tech automating our industry, our 2024 Awards offer happy reassurance not only of the positive impact of great marketing, but also that brilliance, creativity and originality of thought come from us, from humans.
Our analysis of the winning papers once again showcased the imaginative and resourceful ways brands have adapted to the trials and opportunities of today, resulting in three interconnected key strategic insights to help structure your own thinking, ideas and work.
This is the 2024 Transformation Triangle
- Be a Change Leader: look to make a meaningful impact on your brand, business, industry and the world at large.
- Champion Customers: make marketing the most powerful growth engine of the business
- Play the Long Game: hold onto the North Star of brand and customer truths in a swiftly changing landscape.
When reading the report, you’ll discover further analysis, case studies and insights to help strengthen your understanding of the transformational considerations needed not just for business growth and brand building but also to ensure we do good and do well, now and for the future.
As marketers we know how to deliver tangible, commercial impact; our Awards’ analysis proves this and provides a simple workable, framework to guide you to a positive, forward thinking path to marketing excellence.
So carve out some time for yourself and dig right in. You can view the report here on ISSUU or download the PDF here or the button below.
“It is an honour to champion and celebrate not only the individuals involved in these award-winning papers but also the marketing profession itself.” Sophie Devonshire CEO The Marketing Society
In partnership with
The Marketing Society Global Awards are now open for 2025 - find out more on our website and celebrate 40 years of marketing impact with us.
Newsletter
Enjoy this? Get more.
Our monthly newsletter, The Edit, curates the very best of our latest content including articles, podcasts, video.
Become a member
Not a member yet?
Now it's time for you and your team to get involved. Get access to world-class events, exclusive publications, professional development, partner discounts and the chance to grow your network.
