Partners of The Marketing Society, Accenture song reflect on our Awards theme for this year "why marketing matters"

The world has changed - customers expect more, technology is accelerating, and marketing must evolve to keep pace. That means stepping into a new role and supporting this with a new operating model. Katherine Theobald from Accenture Song writes why marketing still matters.

The 2024 Marketing Transformation Report in partnership with Accenture Song - Lessons from The Marketing Society Awards

smart's journey from concept to market leader offers valuable lessons, highlighting the transformative power of customer-centric digital platforms

BBVA's story of the power of digital transformation when executed with vision, commitment, and the right partnerships.