Accenture Song BBVA Partner of The Marketing Society

Banking on AI: BBVA's Digital Revolution

Harnessing GenAI to Transform Customer Experiences and Drive Growth

In today's rapidly evolving financial landscape, digital transformation is not just an option—it's a necessity. BBVA, one of the world's oldest banks, has embraced this challenge head-on, partnering with Accenture to redefine what it means to be a customer-centric financial institution in the digital age.

Founded in 1857, BBVA has always been at the forefront of innovation. However, their recent focus on leveraging cloud computing, data analytics, and artificial intelligence has catapulted them into a new era of banking excellence. This case study showcases how a traditional bank can successfully reinvent itself for the digital world, delivering unprecedented growth and customer satisfaction.

BBVA's journey offers valuable insights for marketing leaders across industries, demonstrating the power of digital-first strategies, data-driven decision making, and unwavering commitment to customer experience. Their success story highlights the transformative impact of embracing technology to meet evolving consumer needs and expectations.

Key Achievements:

  • 117% growth in new customers in recent years
  • Record profit of €8.02B in 2023
  • Nearly 50 million customers now using digital channels
  • 70% of sales made digitally
  • Client onboarding reduced to minutes using AI and advanced analytics

BBVA's story is a testament to the power of digital transformation when executed with vision, commitment, and the right partnerships. View the full case study here for the strategic initiatives and results behind those key initiatives.

Accenture Song are proud partners of the Innovation category at The Marketing Society Awards 2024



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