Thinkbox

Thinkbox is the marketing body for commercial TV in the UK, in all its forms. It works with the marketing community with a single ambition: to help advertisers get the best out of today’s TV.

Its shareholders are Channel 4, ITV, Sky Media, Turner Media and UKTV, who together represent over 99% of commercial TV advertising revenue through their owned and partner TV channels. Associate Members are Discovery Networks Norway, Disney, TAM Ireland, Think TV (Australia), thinktv (Canada), TVN Media (Poland), TV Globo (Brazil), TV 2 (Norway), TV 2 (Denmark), DSTv (South Africa), and Virgin Media. Discovery Networks UK & Ireland and STV also give direct financial support.

TV has more to offer advertisers than ever before. In a cluttered media world, with new voices clamouring for advertisers’ attention, TV continues to stand out as proven, trusted and – most importantly – pre-eminently effective. 

TV shapes popular culture. The investment our broadcasters make in premium quality TV shows catering to every taste – and available on any screen you wish – creates an advertising environment that is second to none.

From ensuring that the facts about TV are known (and myths challenged) to understanding how and why TV advertising works, explaining how TV is changing, showcasing innovative and affordable solutions and constantly providing the rigorous proof of effectiveness that advertisers need, Thinkbox is here to help businesses meet their marketing objectives.

Thinkbox is a member of The Global TV Group, the informal grouping of TV broadcasters, sales houses, and trade bodies in Europe, the USA, Canada, Australia and Latin America. The Global TV Group is a forum for sharing knowledge, exchanging best practice and collating global TV intelligence www.theglobaltvgroup.com.


thinkbox.tv


Russell Parsons, Editor, Marketing Week, gives his take on a collection of case studies gathered by Thinkbox and the Marketing
The AA/WARC’s latest ad spend figures reveal that online video advertising is eye-wateringly expensive relative to TV, says Thinkbox’s Matt
With over 50 years in the creative industry under his belt, John Hegarty is one of our industry greats.

TV viewing is changing. You know this; you watch it differently from how you used to. You probably enjoy it

Rosie Arnold asked some vocal campaigners of diversity and inclusion in the industry to pick the work from 2018 that

Funded by the commercial TV companies in the UK, Thinkbox is the marketing body for commercial TV in all its