Think pieces

Is your brand famous and available?

Brand tracking: important to do, often important to ignore. The very act of tracking should encourage us to think about

She has been writing recipes since the 1920s, has appeared on countless radio stations and has had her portrait painted...

Recently I helped organise a digital marketing event called DA University 2015 which included a number of tech demonstrations.

It’s January. We’re all making half-hearted efforts to be more active. The gym is full of newbies and you can

Last night I found myself asking, “What is this N’duja sausage?” Both Pizza Express and Zizzi’s have adopted it big time.

For the past two years, I’ve been fortunate to be involved in ‘Imaginations’ a major design competition run by Disneyland

To celebrate this season of generosity, Creative Culture has gathered a collection of ads from around the world...

New prisoners come in, but the old ones keep coming back. And all their time inside is spent with other criminals.

This week Joss Davidge spots an activation from a therapy app that got people talking…literally.

Bob Marley will front the world's first global cannabis brand, after the family of the late reggae singer agreed to

Teens - or Gen Z, if you will - are emotional, even the monosyllabic ones.

With so many amazing campaigns, it’s tough selecting the most innovative charity ads of the year. This is encouraging for

Marketers make change happen. Good marketing can change governments, heal the sick and bring a new technology to the masses

The iconic John Lewis Christmas advertising campaigns are a sure-fire signal...

Technology is revolutionising the world of marketing, presenting opportunities for brands to get close to their customers...

The other day I was listening to Radio 5 live. Presenter Chris Warburton was doing a piece...

For his final post of 2014, Joss Davidge discusses the success of this year’s Christmas offering from John Lewis.

Noise Solution has been good all year. They have supported people who due to mental health issues, offending...

In my last blog I wrote of a dinner I was invited to attend to discuss the problems of leadership

Social media success isn’t just driven by your brand’s own tweets and Facebook posts.

As this is the last post of the year from me I thought I’d just share a couple of interesting things – a book to read and a place to go.