My last blog talked about how you should vote in the General Election for the bloke with the best poster
Why you (clients/agencies) should all be buying and using more posters
Think pieces
Brands as thank you gifts
Nowadays, it almost goes without saying that your brand should have a back-story...
Five things Omobono learned at Advertising Week Europe
Five things we learned at Advertising Week Europe. And why a picture of a cat does work on social media.
Top 5 April Fools’ Day Marketing Stunts
Joss Davidge is back with his 2015 round up of the best April Fools’ Day marketing stunts.
Economists stumped as world dances to new beat
I have just been watching CNBC and their take on the latest US job figures.
How to harness the hashtag
The humble hashtag has found its way into our dictionaries. We are a culture of memes, selfies, and gifs.
Spring 2015 - ten tips for charity marketing growth
I wanted to write a quick checklist of some of things we’ve been asked to look at with our charity
Advertising in Japan (Part 2): all about the aesthetics
After increasing interest, Creative Culture decided to take another dive into Japan to discover why their marketing is so unique.
The man behind Tony
What a great start to Ad Week as the sun shone through the windows of Christopher Wren’s...
Alastair Campbell needs no introduction
I just came back from a great session at Advertising Week Europe, hosted by the Marketing Society and introduced by
Using celebrities in experiential: McDonald’s and Jessie J
Celebrities make really good salespeople. When a much-loved star endorses a product, it gains immediate credibility.
Why Alastair Campbell thinks strategy is the key to success
'Strategy is God' thundered Alastair Campbell at the opening of the discussion around his latest obsession (and book, naturally) of
‘Winners are losers who evaluate themselves fully’
As we would expect from the Society, we helped AWEurope kick off on its first day with a session on inspirational leadership.
What I learnt from Alastair Campbell
I’ve been listening to Alastair Campbell on what makes a winner? And you are instantly struck by how clear thinking
Upstream thinking
A woman got a call from her daughter’s school. Her daughter had committed an assault...
ESPN’s football-themed eye test
To no surprise at all, one of Brazilian men’s favourite past times is watching football. But what if problems with
The new feminism and the future of women
Feminism is being rebooted for the digital era, across all generations...
Samsung’s Hearing Hands stunt: a powerful unexpected experience
Samsung’s Hearing Hands stunt orchestrated for a young Turkish man from Istanbul.
The future is already here, and it's in Africa
The future is already here, it’s just unevenly distributed, goes the saying. Logically, the most developed markets are ahead, so
More tea Vicar?
I’ve always thought of a curate as the Vicar’s assistant, in fact I am pretty sure that is exactly what a curate is.
2015: Beware the upstart
This spring, I'm seeking inspiration on what lies ahead from three different perspectives.