Think pieces

Abu Dhabi – Greening the world, one brand at a time

Source Pexels Credit Diego F Parra
How Abu Dhabi's biggest brands are fully committed to sustainability and environmental protection contributing to the city’s on going environmental agenda.

The Changemakers Impact Conference | Review | Scotland

Source: Digital Triangle Creative
Read the review by Rohan Lightfoot, Founder of Signal Consulting, who joined us at the first ever Changemakers Conference in Scotland.

PopPulse: The Crisis Hangover

Pop Pulse Leo Burnett approved image
Leo Burnett reveal findings from the third wave of PopPulse, their groundbreaking research connecting brands with the real feelings of people across Britain.

Impact is our output

Digitas Approved Image
Digitas UK host an event where you can walk away with insights, strategies, and connections that will elevate your impact in this ever-evolving digital landscape

Impact Lens: What Shaped our thinking

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As we gear up for our annual conference, centred around this pivotal theme, we sought insights from our esteemed members on a critical question...

Shifting Sentiments: The New Wave of Diversity, Gaming, and Sustainability in 2024

Spark Foundry Publicis Groupe Partner The Marketing Society
Introducing the second Insights Accelerated report of 2024 by Spark Foundry, exploring consumer trends in diversity in advertising, sustainability, gaming and tech.

How to stop good stress from turning bad ...or ugly

Source Canva LvNL from Getty Images
With more and more of us feeling stressed more often we need to take action to stop short term `good stress' from turning bad or ugly. There are three steps we can all take to help.

As the gaming market continues to surge, esports stands at a crossroads

Esports stadium provided by Design Bridge and Partners
While the popularity of esports remains strong, its growth has started to plateau. To keep thriving it must continuously innovate and improve product quality.

Enrage or Engage: Navigating the Paradox of Digital Advertising

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Striking the right balance between engaging customers and not enraging them with endless, intrusive adverts is something marketers must work hard at. Frank Cheng offers 6 useful tips to getting it right.

Mid-Day Squares- on entrepreneurial thinking & doing things differently  

Ruth Fittock Power of Entrepreneurial thinking for  brands

Mid-Day Squares is one of the most exciting food & drink companies today, having just sold their 40th million chocolate

All That Matters 2024

All that Matters event official photo
Member Rohan Lightfoot reviews Singapore's All That Matters conference and reveals his top take-outs from this eclectic, multitrack event.

Unlocking Impact: The Transformative Power of Effective B2B Marketing

Rationale think piece
Rationale, session sponsor at the Scotland Changemakers Conference, discuss the shrinking of marketing budgets, the simultaneous rise in marketing costs, and how to navigate these challenges.

Growth Mindset - 'The Power of Yet'

Source Pixabay Credit  Glen Kelp
The power of 'yet' in self-talk is a key component to a growth mindset, encouraging perseverance and positivity in the face of challenges.

The Ogilvy Lecture from Amplify

Pete Markey at Amplify
Watch this year's Ogilvy Lecture, delivered by Boots CMO Pete Markey, at this year's Amplify Marketing Festival.

Is your brand suffering from an attention deficit?

Source Istock Credit Charday Penn
Digital dominance creates attention deficit; entertainment might restore advertising effectiveness. Let's look at the problem first

Navigating the paradox of digital advertising: Is It annoying?

Source Pixabay Credit Tung Nguyen
Brands that strike the right balance between leveraging tech and maintaining a human touch will be the ones to win over consumers. Insider's innovative solutions can help brands navigate this complex space turning digital advertising challenges into opportunities for growth.

Remembering Tim Ambler

Remembering Tim Ambler
Our former Chief Executive, Hugh Burkitt reflects on Tim's life and career in this appreciation

In Memory of a Marketing Man

In memoriam to Tim Ambler
On the news of his death, Michael Bayler reflects on the impact Fellow of The Marketing Society, Tim Ambler had on the marketing profession.

Under the Spotlight with Sir Martin Sorrell at Cannes 2024

 Sir Martin Sorrell Sundowner session in Cannes 2024
Insights and anecdotes from an intimate conversation with a true titan of our industry.

What is going on with Britain’s heartland

Source Pixabay Credit Peggy und Marco Lachmann-Anke
Going beyond vast data sets that show the challenges the UK faced to understand how people were really feeling.

One Thing Leads to Another: The Marketing Attention Rub

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As we navigate the ever-evolving landscape of consumer attention, understanding the "attention rub" could be the key to creating more effective, integrated marketing campaigns.