Think pieces

Integrity, hard work and resilience

annual lecture 2023
Integrity, hard work and reliance  These are the words that stand out when I reflect on The Marketing Society’s annual lecture with Amanda Blanc, CEO Aviva.

Actions, and then Words

Source Unsplash Credit Danist Soh
With growing concerns around rising temperatures and runaway carbon emissions, companies face grassroots and governmental pressure to deliver on sustainability goals, let's learn how to build a brand synonymous with sustainability.

Is Threads the right place for my brand?

Photo by Bastian Riccardi on Unsplash
With the initial buzz of Meta’s Threads already showing signs of slowing down, it’s an ideal time to take a look at the role of your social media.

Marketing for Good: Anthropy 2023

Source: Anthropy Photographer : Toby Weller
Global brands, inspiring speakers, passionate campaigners, and influencers from all sectors combined their concerns for the future in 180 sessions over the three days at Anthropy.

Does Apple have a vision for mixed reality?

Source; Unsplash Credit:Julian O'hayon
In six months, we will see the release of Apple’s Vision Pro. No doubt it will open the gateway to mixed reality. It will change the way we interact with virtual worlds and could make this technology mainstream.

Insight, Data and Audience programme by DC Thomson

dc thomson
Read about DC Thomson's Insight, Data and Audience programme

The Cannes Review 2023: Part 1

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Julian Boulding is back with his annual review of Cannes Lions. We hope you enjoy this dive into the deep waters of the French Riviera and all that Cannes has to offer.

Highlights from Cannes Lions 2023: AI, Unity, and Inspiring Moments

Credit: The Marketing Society Cannes Secret Garden Lunch
Tim Anderson takes us behind the scenes of his week at Cannes Lions 2023, sharing his key takeaways and inspiring moments

The Power of Love, Creativity and Technology:

Source The Marketing Society
Focusing on the magic of technology and creativity as the enabler for customer love at The Marketing Society and Accenture Song Cannes "The Love Lunch"

How Unreal Engine can be a brands' stepping stone to the Metaverse

Unreal engine - The Bubble Buddies (supplied by Wildstorm PR)
The Metaverse - what really is it?  It’s fine, you can ask that. It doesn't actually currently exist. Not properly. Let's explore that

Why sustainability first makes sense for marketers

MR

The global climate emergency warning lights are flashing red. It’s going to take concerted effort and commitment from regulators, organisations

AI is the new incunabular

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The Liberty Guild asked ChatGPT4 for its view on what AI means for the industry

From Artificial Intelligence…to Intelligent Brands

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When it comes to AI, where are the opportunities to truly transform and elevate value in how customers experience a brand?

Networking without losing your soul

Source Unsplash Credit Evangeline Shaw
Less warm white wine and business cards more setting out to help than to sell. How to catalyse the conversation when networking

How AI can help marketers up their game

Source: Team Lewis Copyright Team Lewis
In times of change, it is nothing to fear. It is an opportunity where the cream of the crop rises to the top and I strongly believe AI will see marketers up their professional game.

Money’s too tight to mention | Part Three

Source Pexels Credit Karolina Grabowska
Part three in our series: How marketers can adapt strategies to reassure customers craving certainty and more stability

Money’s too tight to mention | Part Two

Source Pexels Credit Photo by cottonbro studio
Part two in our series: People are struggling to navigate their costs and spending, what does this mean for marketers?

Money’s too tight to mention

Source: Unsplash Credit Michelle Henderson
In this three-part series, we look at how behavioural science can help build understanding, empathy and connection to the struggling consumer in 2023

A new wave of brand activism

Rob Mathie Banner
In a new quarterly series, On the One’s founder Rob Mathie talks to leading cultural activists to shine a light on marketing solutions for an increasingly uncertain world.

Why Marketing Matters

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Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Everything, Everywhere, All at once

Li an Lim Unsplash
How brands can help the world go faster in tackling climate change.