Source : Mindshare

Mindshare Trends Report 2024

Celebrating a Decade of Marketing Wisdom with Mindshare's Trends Report

Welcome to a decade of marketing insights and foresight! Mindshare proudly presents their latest Trends Report, commemorating 10 years of industry exploration and innovation.

Unlocking a Decade of Marketing Wisdom

Celebrate with our partner Mindshare as they delve deeper into the pivotal trends that have shaped the past and will define the future. Before we set our sights on 2024, explore their new comprehensive upfront section that revisits the last decade of marketing evolution.

Key Topics Include:

  • Changing Nature of Influence: Explore the evolution of influence over the past 10 years.
  • Blurring Lines Between Real and Fake: Uncover insights into the dynamic between authenticity and artifice.
  • Interconnected Nature of Media: Delve into the symbiotic relationship between different media channels.
  • Context Reigns Supreme: Understand why context continues to be the king in the marketing realm.
  • What's Next for Generative AI: Get a sneak peek into the future of Generative AI and its impact on marketing.

This report is a testament to a decade of learning, adapting, and anticipating industry shifts. We invite you to be part of this insightful journey.

Read the full report here and gain valuable insights that will shape your marketing strategies for the years to come.


By Mindshare, a global, multi-award winning, media agency network of 9300 people across 86 countries united by the desire to create new media experiences.

Published 12 December 2023


Newsletter

Enjoy this? Get more.

Our monthly newsletter, The Edit, curates the very best of our latest content including articles, podcasts, video.

CAPTCHA
2 + 13 =
Solve this simple math problem and enter the result. E.g. for 1+3, enter 4.
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.

Become a member

Not a member yet?

Now it's time for you and your team to get involved. Get access to world-class events, exclusive publications, professional development, partner discounts and the chance to grow your network.