Think pieces

2015 highly commended: SCA, Global Marketing - case study

SCA managed to influence decision making via peoples’ hearts rather than their heads. 

IKEA’s breakfast in bed experience

Breakfast in bed: it’s one of life’s little pleasures. But almost half of Brits claimed to have never experienced it

JEFFERSON: Just have a little... patience

When I was a teenage boy, I’d sometimes find porn in hedges.
 
No one I’ve said this to recently

The ballad of B2B buyers

B2B markets are a battlefield. There are landmines to sidestep, weapons to deploy and unchartered lands to conquer.

Charles Handy: re-inventing society

A sleepless night several weeks ago led me to turn on the comforting tones of BBC World Service.

JEFFERSON: Move any mountain?

John Lennon said that ‘God is a concept by which we measure our fame.’

Perhaps. But songs are a concept

Marvel-lous teamwork from Samsung and The Avengers

Joss Davidge highlights the effective collaboration between Samsung and Marvel in this week’s guest blog.

Use your marketing skills to combat bullying

Almost half of all young people in the UK reported being bullied at least once a week in 2014.

JEFFERSON: And the people bowed and prayed

And The People Bowed And Prayed. To The Neon God They Made. There’s a museum in Oxford called The Ashmolean...

Airbnb leads the way with piggyback marketing

Airbnb, community-driven property rentals website, is doing so much good work in the experiential sphere...

A sample of innovation is better than an example

If you asked about my three main passions I’d say rugby, cars and beer. So here is a story about all three.

Send all our leaders on the London Marathon

What’s not to like about the London Marathon? It’s welcoming – whether you are one of the 750,000 spectators, watching

Election 2015: A wake-up call for research

In the UK general election, the polls had a shocker. In the last month of the campaign, well over a hundred polls...

Tiger Beer wants Hongkongers to fire up their passion

In time for the summer season, Tiger Beer is setting out to ignite the burning desires within Hong Kong people

The culture factor series: I. Music

Music is present in virtually every known culture around the world, and is shaped by a range of factors...

The art of marketing a ‘boring’ product

Here’s another brilliant example of taking a not-so-exciting product, and using a live brand experience to breathe life into it

2015 General Election: the end of Market Research as we know it?

I am going to try to avoid politics altogether, both the result and the electoral system which delivered it...

What Dove and Protein World have in common

That pouting blonde in the yellow bikini has attracted a lot of attention. Nothing new there. But the row about

Brands must know when to be IntelligentlyOn to engage consumers

In our ever increasingly digitalised world, consumers’ relationship with technology continues to evolve.

Enough

As usual the new year has started with a wealth of articles offering advice for marketers for the year ahead.

The (often overlooked) power of design

I’ve made a career of connecting dots. Working in advertising, design, sustainability and innovation...