I knew I was cutting it fine to catch the 19.20 from Waterloo the other night. But I’ve done it

Peer-to-Peer Lending (P2P) is certainly nothing new. But, in recent years, with consumer needs evolving alongside the development of innovative

习惯成自然  - When a habit becomes embedded, it becomes your second nature – Confucius.

Sir Richard Branson quite clearly knows his stuff when it comes to PR and marketing stunts.

As part of the Coke Zeros’ You Don’t Know Zero 'Til You’ve Tried It campaign, Coca-Cola this month debuted its ‘drinkable advertising’...

We may have had Jessie J on a boom bus in London, but for McDonald’s’ ambitious global Day of Joy campaign...

I’m frequently reminded of the Henry Ford quote “You can’t build a reputation on what you’re going to do.” The

I recently rode in the “Cape Town Cycle Tour presented by Cape Argus, Pick’n’Pay and Momentum”, the worlds largest timed

Effective marketing communications are getting harder to do. It can be hard to find anything (other than price) that’s really

I had an interesting conversation with Kevin Corkum the other day. Kevin is a bit of a renaissance man.

I wonder, if like me, you have been inspired by Ross Poldark, in the BBC1’s '70s remake, which has been

Psychology and market research have a long history of seeking to understand the self.

FMCG marketers have been facing maturing and gradually stagnating markets in developed countries for decades. These markets are facing saturation

I’m doing some work on leadership at the moment – as a marketer I work on the principle that you

Autism affects at least 1% of the population and knows no class or race boundaries. Almost all of us are

When I was in the big bad world of advertising I produced some successful commercials...

It was pissing down in Glasgow. Like February in May. My granny hailed from Belshill but I’d never visited...

Reebok’s active stunt in LA is Joss’ experiential highlight of the week.

My last blog talked about how you should vote in the General Election for the bloke with the best poster

Nowadays, it almost goes without saying that your brand should have a back-story...

Five things we learned at Advertising Week Europe. And why a picture of a cat does work on social media.