I take it as my brief for these posts that I am supposed to offer some perspective on various aspects of marketing.
The PR agency won’t help you if you kill a Lion
Think pieces
JEFFERSON: You only give me your funny paper
Agencies are addicted to pitching. It can be fun, for sure. And deeply theatrical, if you like that kind of thing. Which lots of us do.
Debt
The forces of debt are reshaping the world, creating dislocations and crises on a regular basis.
Does commercial creativity need a rebrand?
An imagined conversation with an imaginary CEO...
Letter from Singapore: designing for social
We share almost everything. Interesting, funny, scary, boring, whatever it is.
JEFFERSON: I got mouths I gotta feed
Aunty Jane used to live in Stockwell.
JEFFERSON: And the walls
Four European countries this week.
And (outside of work) two main topics of conversation.
VW and immigration.
The world
10 tips to maximise growth through your website
Many of the social organisations we work with are going through huge changes...
Kids pull the strings with Kellogg’s
Mini-Wheats inspired adults to ‘Feed their inner kidult’ with this dating prank...
How do you like your advertising served, mild or hot?
It is difficult to get shock advertising right, to not sensationalise an event but raise awareness through...
Even accountants make emotional decisions
A long time ago, I spoke at a conference in front of 6,000 accountants. Like all good speakers, I had lovingly prepared...
If the rewards are so big, why aren't all companies cracking the 'force for good' issue?
Is doing the right thing important to society or commercially savvy? This was the theme of an Oystercatchers debate this week.
How to land the perfect launch
Launching a new product or service is the same as being the new kid
The Great Escape
This week Joss Davidge puts the spotlight on this ‘Great Escape’ ad, where a beardy-yodeller chats to commuters to encourage them to travel to the countryside.
Jefferson: Wish you were here
I didn’t go to Cannes Lions this year. But, in some respects, I didn’t need to.
The spitfire, the umbrella and the baby buggy
How the most famous British fighter plane of World War II proved to be the inspiration for the world’s first and most popular baby buggy.
Nescafé's Instant Connections
Nescafé set out to prove that coffee has the power to get people talking in this experiential marketing campaign.
Letter from Cannes: The average pub
Another year, another Cannes. Fittingly for a festival where so much alcohol is consumed...
JEFFERSON: Fade to grey?
The account manager is dead. And Stephen King killed him.
The Glastonbury Experience
This week, Joss Davidge at BEcause picks out the campaigns that caught his eye at Glastonbury.
What's in a logo?
So, Facebook have changed their logo. They’ve slightly slimmed the typeface and changed the double-story ‘A’ to a single-story one, if you’re interested.