In the last decade we have learnt more about our behaviour than in the last 100...
Online oddities - the reduced pressure to conform online: Part 2
Think pieces
JEFFERSON: It's A Living Thing
Peter Drucker said it years ago: ‘Culture eats strategy for breakfast.’ Totes.
Hendrick's Gin's flying cucumber blimp
A giant floating cucumber graced New York’s skies this month. Joss Davidge tells us why.
Word of mouth
In 1648, England was involved in a vicious civil war, Royalists against Roundheads.
Letter from Atlanta: Celebrating bravery in market research
Bravery and market research may not be two natural bedfellows
The culture factor series: II. Sport
In the wake of the recent scandal surrounding the world of competitive football, we’re reminded how sport plays...
Breaking Boundaries
The rules, the risks and the rewards of stepping up, and standing out from the crowd.
Letter from Singapore: the male grooming 'crisis'
Last month The Economist published a feature length piece on the glum future of men in the modern world.
JEFFERSON: So long, Frank Lloyd Wright?
Churchill said that: ‘We shape our buildings. Thereafter, they shape us’.
Abandoning perfection
It's possible you work in an industry built on perfect. That you're a scrub nurse in the OR, or an air traffic controller...
A personalised human experience from JetBlue
Joss Davidge is a big advocate of humanising experiential marketing in an increasingly digital world.
Dinner on the moon with Omega
Luxury watchmaker Omega hosted an out-of-this-world experiential party where guests were taken on a journey...
Use your marketing talent to inspire London’s future bosses
This month we are proud to feature a new charity called London Village Network (LVN). LVN is a grassroots organisation
JEFFERSON: L’Age Idiot
‘You can’t email a hug’, runs the headline, against a picture of a mother and baby cuddling. In and of itself, this is unarguable.
Letter from New York: Quick... make me feel something!
Digital is hard... and part of the challenge is to move away from the impulse to create...
Challenging the value in brand values
Before we start, a small confession. I’m guilty of the crime I am about to complain about. In fact, I’m
Thinking together
Bright people love meeting other clever people. It’s one of the main reasons university is such fun.
MINI tricks drivers into a test drive
MINI’s latest campaign drives home its superior reliability compared to its competitors, says Joss Davidge in this week’s blog.
JEFFERSON: New York City Boy
America renews. It renews itself, continually: and it renews me. And the Big Apple does that par excellence.
Understanding how we behave differently online: part 1
In the last decade we have learnt more about our behaviour than in the last 100 years. We have begun
It’s not a problem, it’s an opportunity.
Henri Alméras, the legendary perfumer of Grasse, was getting exasperated.
Over the previous two days he had taken designer Jean