Think pieces

How to stop good stress from turning bad ...or ugly

Source Canva LvNL from Getty Images
With more and more of us feeling stressed more often we need to take action to stop short term `good stress' from turning bad or ugly. There are three steps we can all take to help.

As the gaming market continues to surge, esports stands at a crossroads

Esports stadium provided by Design Bridge and Partners
While the popularity of esports remains strong, its growth has started to plateau. To keep thriving it must continuously innovate and improve product quality.

Enrage or Engage: Navigating the Paradox of Digital Advertising

Source Canva busracavus from Getty Images Signature
Striking the right balance between engaging customers and not enraging them with endless, intrusive adverts is something marketers must work hard at. Frank Cheng offers 6 useful tips to getting it right.

Mid-Day Squares- on entrepreneurial thinking & doing things differently  

Ruth Fittock Power of Entrepreneurial thinking for  brands

Mid-Day Squares is one of the most exciting food & drink companies today, having just sold their 40th million chocolate

All That Matters 2024

All that Matters event official photo
Member Rohan Lightfoot reviews Singapore's All That Matters conference and reveals his top take-outs from this eclectic, multitrack event.

Unlocking Impact: The Transformative Power of Effective B2B Marketing

Rationale think piece
Rationale, session sponsor at the Scotland Changemakers Conference, discuss the shrinking of marketing budgets, the simultaneous rise in marketing costs, and how to navigate these challenges.

Growth Mindset - 'The Power of Yet'

Source Pixabay Credit  Glen Kelp
The power of 'yet' in self-talk is a key component to a growth mindset, encouraging perseverance and positivity in the face of challenges.

The Ogilvy Lecture from Amplify

Pete Markey at Amplify
Watch this year's Ogilvy Lecture, delivered by Boots CMO Pete Markey, at this year's Amplify Marketing Festival.

Is your brand suffering from an attention deficit?

Source Istock Credit Charday Penn
Digital dominance creates attention deficit; entertainment might restore advertising effectiveness. Let's look at the problem first

Navigating the paradox of digital advertising: Is It annoying?

Source Pixabay Credit Tung Nguyen
Brands that strike the right balance between leveraging tech and maintaining a human touch will be the ones to win over consumers. Insider's innovative solutions can help brands navigate this complex space turning digital advertising challenges into opportunities for growth.

Remembering Tim Ambler

Remembering Tim Ambler
Our former Chief Executive, Hugh Burkitt reflects on Tim's life and career in this appreciation

In Memory of a Marketing Man

In memoriam to Tim Ambler
On the news of his death, Michael Bayler reflects on the impact Fellow of The Marketing Society, Tim Ambler had on the marketing profession.

Under the Spotlight with Sir Martin Sorrell at Cannes 2024

 Sir Martin Sorrell Sundowner session in Cannes 2024
Insights and anecdotes from an intimate conversation with a true titan of our industry.

What is going on with Britain’s heartland

Source Pixabay Credit Peggy und Marco Lachmann-Anke
Going beyond vast data sets that show the challenges the UK faced to understand how people were really feeling.

One Thing Leads to Another: The Marketing Attention Rub

marketreach
As we navigate the ever-evolving landscape of consumer attention, understanding the "attention rub" could be the key to creating more effective, integrated marketing campaigns.

Brand Valuation

David Haigh Fellow of The Marketing Society
Brand valuation is a powerful tool connecting marketing and finance, enabling marketers to quantify and leverage brand value for strategic advantage. Understanding and applying its principles is key for long-term growth and brand equity.

Managing Disagreement Within Your Team

Patrick Barwise Fellow of The Marketing Society
A top performing marketing team manages to combine a high level of substantive conflict (open discussion about the issues) with a low level of emotional, interpersonal conflict. As a team leader, here's how you can help achieve this.

The power of entrepreneurial thinking for brands: Small Details

The power of entrepreneurial thinking
From their iconic squirrel branding to their obsessive attention to product quality, Pip & Nut demonstrated how sweating the small stuff can lead to big success.

Good for business?

The Marketing Society Uncomfortable Converstion
A review of our latest Uncomfortable Conversation event and a delve further into the topic: Is an uncertain future good for business?

Provocations about AI and Brand Building

Design Bridge for The Marketing Society
As more brands adopt AI they will need to identify the best ways to track and monitor its effectiveness,​​​​​​​ while marketers must navigate the personalisation paradox

Beyond bias - tapping AI’s potential for accelerating Asian marketing

Mahlab given permission to use
While Generative AI’s potential in Asia remains bright, current approaches to data means marketers in Asia must continue to develop their own approaches to using AI