Think pieces

Brains are a hindrance

In my A Level English exam I concentrated as hard as I could.
I sweated every minute for (I think)

Is your brand dead?

A little late for Halloween perhaps but on a spooky note I thought it might be worth discussing dead brands

Current diversity dialogue won't solve the problem

Allow me to first stipulate that any reasonable person would not argue that diversity has material benefits for business.

Australia's most successful creative moved because nobody would promote her

One of Australia’s most senior female creative directors

How they talk you out of voting?

The easiest way to win an election is to get the people who might vote for your opponent to not vote.

The path to President Trump

trump

The unthinkable has happened: Donald Trump will be the next US President.

Help prevent people with dementia from being abandoned

Last week’s headline in the Times “Dementia sufferers abandoned by hospitals”...

Six of the best: key trends to drive campaign success in 2017

The biggest challenge marketers’ face today is understanding their consumer in real time.

The pace of their lives has never

Media 2026: What kind of talent will agencies be hiring in 10 years’ time?

My eldest daughter Siun is 11 years old and has just started secondary school. This new stage in family life

Passion is the Trump Card

I’ve had several email exchanges with various mates in the USA following Donald Trump’s ‘shock’ victory

Warrior women and hermaphroditic hops

Pantone’s Color of the Year for 2016 is a perfect visual metaphor for cultural change through 2015.

Advertising in an ever more connected world – how to maximise mobile

The advent of mobile has changed the way we communicate and, as the world becomes smaller and ever more connected

Why the best leaders actually work behind the scenes

With the exception of West Point, there are very few institutions focused on teaching leadership. But every woman in business

Are you ‘leftover’? I am, and I’m proud to be!

Growing up in United States and now having lived in Asia for over 10 years I've seen a diverse range

50 shades of grey

TV planning approaches are too black and white. The truth is that every brand has to find its own shade of grey...

Happiness, hatred, heuristics and hair

trump

Back in January, America’s political pundits were close to united, and had been for some time.

JEFFERSON: Shot through the heart?

Beyond the braying and braggadocio, and like it or not, Donald Trump’s win was a victory for authenticity.

Trump, Clinton, and the rebirth of Brand USA

To the world, brand USA has always been about more than a country – it represented an idea of dreams

Time to have a debate about debate

Debates are in the news. Trump and Clinton mark III takes place on Wed 19th October, and literally anything could happen

Is Trump MisBEhaving?

Mention Donald Trump these days and you find everyone has something to say about the notorious Presidential candidate.

Penny for your thoughts

Do we spend enough time thinking? Do we spend enough – as a marketing community – on rewarding thinking? Do