Think pieces

The shape of my perfect keynote?

I presented 108 keynotes in 2015 when I worked at Salesforce. Earlier this year I jumped at the opportunity to

‘All progress depends on the unreasonable man’

Over the festive break I attended a very good production of George Bernard Shaw’s Saint Joan (The Donmar Warehouse

2016 review of the year: Part 2

Its time to complete our look back at our favourite posts from 2016. Here are our top posts of 2016

What's in a name? The global translating challenge

The people of Quebec have been swamped by Americanisms in advertising – and they are not happy

Over in Canada

Fast-food for thought

Fast-food restaurants are everywhere and tend to appeal to a large spectrum of customers across ages and genders the world over...

Old Farts

Do you refer to disabled people as crippled farts?
I very much doubt it.
How about people from other countries

Is kindness a luxury?

Luxury goods are only consumed when we've got enough. You shouldn't go shopping for a Birkin bag with your last dollar.

Letter from London: a year to remember

I will not be the first person to say that 2016 has been a year of seismic change.

Brexit, Trump

Welcome to Generation M: Young Muslims Changing the World

Buzzing, was definitely the word, with standing room only at the book launch earlier this month, and guests stating that

The antidote to dross

Someone asked me the other day when I would move on from studying challenger brands. You’ve been doing it for

2016 review of the year: part 1

As we approach the end of the year, its time to look back and do a review of our favourite

Unilever: Advertising and gender stereotypes

Compelled by a recent purge of stereotypes from its own advertising, Unilever conducted a global study that found the industry

Five awkward questions before you wake up in 2017

Sadly it is beyond the power of the British and American people to reverse the Brexit and Trump votes.

The Marketing Society New Delhi launch

We're expanding, with a hub of the Society in New Delhi launching in 2017.

Flux and convergence in the connected age

Recently, Accenture announced its acquisition of Karmarama, one of the UK’s largest independent advertising agencies. Doubtless there was much hand-wringing

How APAC brands can harness the power of how-to videos

Every day, consumers in APAC turn to their smartphones to answer questions such as “how do I clean my sneakers”

Why challenger brands matter in the age of disruption

"Disruption" has become such a buzzword, pervading everything on down to mayonnaise marketing, that people have begun to assume that

Knowing why you’re here.

Anyone unlucky enough to have seen England play in Euro 2016 will know what a team looks like when it

How Lego rebuit the core, brick by brick

lego

I caught a fascinating film on the rejuvenation of the Lego brand on a flight to Dubai to watch the

Any colour, as long as it’s blue

Every now and then, some nonsense piece about colour psychology does the rounds on LinkedIn. Usually illustrated by a hastily

10 steps to a more successful creative career

I recently presented at the Singapore chapter of Creative Mornings, an excellent community event that takes place in cities all