Over the last few years if you’ve looked at the Marketing predictions for the year ahead you will have seen
The rise and rise of content marketing
Think pieces
Marketing Academy UK 2017 Scholarship
Each year 30 of the Marketing, Advertising, Media and Communications industries best talent are selected to undertake this 9 month
Mums on YouTube
YouTube is helping modern mums with everything from parenting advice, to entertainment during their priceless moments of downtime.
New Zealand: The pioneering challenger brand
Kiwis invented the jet boat, the electric fence and Xero accounting software. In 1893, New Zealand was the first country
Influencer Marketing: Is it possible to build “affinity at scale”?
Influencer marketing is becoming a key area of attention for CMOs who want to increase the impact of their brand
Competing with giants: How Kenyan companies are outperforming multinationals
Kenya is considered the economic powerhouse of the east African region. It is a major transport, financial and logistics hub
Digital should drive the whole business, not live in a ghetto
The latest bit of cartoon genius from Tom Fishburne brings to life nicely a key theme from our latest research
Baking on YouTube
Every day on YouTube, millions of people from around the world come together to share their passion...
Is Michael Porter still relevant in today’s fast and connected markets?
Michael Porter is seen as the guru’s guru, the world’s best management thinker, the godfather of strategy. Born in Ann Arbor
How advertising can regain its swagger
A few weeks ago, I spent two days in Canberra with Michael Ball. Michael was living with zest and courage
Research you can actually use
It’s time to create effectiveness studies that deliver actionable findings rather than simply sell media channels. Jay Rajdev invites you to take part.
The refreshing brand strategy of failure
One of my favorite reads (albeit not in the brand strategy genre) is the Book of Heroic Failures by Stephen
How to break out with a marketing budget of zero
In our inaugural column on inc.com, we introduced the idea that constraints and limitations.
The rules of advertising
In the world of marketing, a campaign is only successful if it appeals to the target audience on a local level.
A Quite Interesting example in defining and expressing your brand
I was listening to John Lloyd on the radio the other day. Not the ex-tennis player but the television producer
What marketers need to do about the filter bubble
Algorithms are distorting the news and, maybe, damaging democracy. So says everyone (that’s to say, everyone in my filter bubble)
Why this year's John Lewis Xmas ad fails to deliver
Watching the eagerly awaiting John Lewis Xmas ad online today was like unwrapping a present
VSO Christmas Carol Concert
We're delighted to be partnering with VSO again this year for their Christmas Carol Concert
The role of marketing in helping people walk again
You may remember the remarkable Panorama story from two years ago, “To Walk Again”, about a paralysed man
Channel 4 scoops Brand of the Year Award
Channel 4, one of the UK's most admired media owners, was voted The Marketing Society's Brand of the Year at
From what the f*ck to giving a f*ck
Do you feel that? The winds of diversity are blowing us swiftly from simply talking about it to giving it a fucking go.