Brands with a strong point of view are far more interesting and attractive.

Trouble is the consumers who don’t agree

For those of you who’ve heard the news – it’s true. For those of you who don’t know yet, I’m

The majority of award entries present their case in a linear form.

Few, if any, of these success stories were

Small car advertising often features young single women nipping around town... shopping. It's called 'category convention'.

But small cars are

Corporate personhood has a long-standing basis in law. Indeed, the idea that the corporation is a separate legal entity from

‘Sales patter’
‘Gift of the gab’
‘Silver tongue’

We have a dim view of sales in British culture. We object

In younger years I delivered some pretty dreadful presentations.

An engaged and enthusiastic contributor in meetings but a gibbering fool

I was kept back a year at primary school at the age of 11 for being one day too young

My mother cupped the conch shell to my infant ear. ‘Listen, Jimmy. Listen to the sound of the sea.’ And

Pop-up brand experiences are one of this year’s top experiential trends. Executed well, pop-ups can deliver enormous brand value.

Is it just me or has the highlight of Rio 2016 been the Paralympics?

The real story behind millennials in the workplace...

As you came through airport security this summer, did you pop one of those smiley faces as you scooped up

Things are changing at The Marketing Society as Hugh Burkitt, CEO for the past 13 years, has decided to step down.

This piece is not all about Kevin Roberts. But it was inspired by reflection on the controversy in the summer...

The 1968 Summer Olympics, officially known as the Games of the XIX Olympiad, were held in Mexico City in October 1968.

Brands that offer similar products are constantly at war to win over the public

It is striking how certain words rapidly catch on, often as a perversion of their true meaning.

Owned media today often seems to mean digital media - a brand's website, blog or social media account. ]

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