LinkedIn today released its 2017 Digital & Content Marketing Predictions for Southeast Asia report, which outlines predictions in digital marketing in the APAC region which are likely to be adopted by marketers across the industry.
Jennifer Bunting, head of content and product marketing, Asia-Pacific, LinkedIn Marketing Solutions asserts in the report that “companies in Southeast Asia have been slow to adopt content marketing. This is partly due to the conflict between instant gratification over ROI and the “slow burn” associated with a content marketing approach. Another hurdle is a lack of homogeneity across audiences in Asia. There’s no one-size-fits-all when you’re reaching people from Indonesia to Hong Kong.”
All is not lost, however, as brands in Asia are increasingly moving into the content marketing space. “As we move into 2017, it’s time to reflect on trends impacting digital marketing in the region. For your brand to succeed, it’s no longer a matter of staying ahead of your competition. Your focus should be on anticipating audience needs instead – which content marketing is well suited to meet,” she said.
This was first seen on Marketing Interactive's site here