Think pieces

Is creativity a good business strategy?

If Blockbuster or Kodak – the poster brands for death by digital disruption – had answered “yes” to this question

Small people in a big world: the liberating power of perspective

I recently saw Nice Fish, a fine play by Mark Rylance and Louis Jenkins (Harold Pinter Theatre until 11 February).

New Kids On The Block

Bouncing from one hot new thing to another, Post-Millennials, the Centennials, the iGeneration, Gen Z, terrible teens

20 challengers to watch in 2017

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Welcome to our annual round-up of the brands and businesses we think are going to make the biggest impact in

Time to Switch Off. Or...?

One of the interesting features of visiting old buildings is doorways so low you have to stoop to get through

Could your marketing protect people from alcohol and drug misuse?

Public Health England estimates that drug and alcohol harm costs the UK £36.4 billion every year - including £4 billion in NHS costs alone

Using behavioural science to reduce the little cheat in all of us

Behavioural scientists have been delving into the critical question of what makes us more - or less - honest in recent years

What do you do at the office, Daddy?

It’s the classic daughter’s question. (But why daughter, rather than son, I don’t know.)

It was easier to answer in

Planners and account handlers, here's a little feedback on feeding back

If you work in a creative agency the chances are that you spend a lot of time in creative reviews

Letter from a Patriots fan: day after Super Bowl 2017

I grew up in the part of the US we call New England and I have been a lifelong, diehard fan of the New England Patriots.

Children’s book supports the World Medical Fund

Marketers that volunteer through Pimp My Cause contribute their talent to good causes in a huge variety of ways

Are you a cowboy or a farmer?

Rodgers and Hammerstein’s Oklahoma! features a song called ‘The Farmer and the Cowman.’

Rejection. Evaluation. Planning. Attack.

Many may think that because I got my dream job at an early age I have never experienced rejection.

No, no! Adventures first. Explanations take a dreadful time.

In our last post we described the power that can be brought to story-telling by revealing the story behind the story.

4 quick tips for launching a brand in 2017

Launching a new business or rebranding your current business is exciting for many reasons. It gives you a chance to

Can we have the best of local and global?

Despite working in branding, it’ll come as no surprise to anyone when I say I’m not a big fan of

'Mother of modern ads' paves way for diversity

Post-truth may have been the word of 2016 but, for those of us in advertising, it was the year we had to be honest with ourselves.

Is it time for a more responsible narrative in digital marketing?

I must admit that I was somewhat blown away by an excellent interview with author, speaker and business consultant Simon

Hong Kong and China: viral campaigns of 2016

With each New Year come new trends, and new opportunities for brands to go viral. Creative Culture take a look

Superbowl Advertising 2017: Who threw a touchdown?

Here’s comes another one of those Superbowl ad reviews.

Ghost of Christmas (ads) past: a retrospective from the brain’s POV

As the New Year gets firmly underway, what could be better than a Christmas advertising retrospective? Consumer neuroscience specialists, Neuro-Insight