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Think pieces
Is Michael Porter still relevant in today’s fast and connected markets?
Michael Porter is seen as the guru’s guru, the world’s best management thinker, the godfather of strategy. Born in Ann Arbor
How advertising can regain its swagger
A few weeks ago, I spent two days in Canberra with Michael Ball. Michael was living with zest and courage
Research you can actually use
It’s time to create effectiveness studies that deliver actionable findings rather than simply sell media channels. Jay Rajdev invites you to take part.
The refreshing brand strategy of failure
One of my favorite reads (albeit not in the brand strategy genre) is the Book of Heroic Failures by Stephen
How to break out with a marketing budget of zero
In our inaugural column on inc.com, we introduced the idea that constraints and limitations.
The rules of advertising
In the world of marketing, a campaign is only successful if it appeals to the target audience on a local level.
A Quite Interesting example in defining and expressing your brand
I was listening to John Lloyd on the radio the other day. Not the ex-tennis player but the television producer
What marketers need to do about the filter bubble
Algorithms are distorting the news and, maybe, damaging democracy. So says everyone (that’s to say, everyone in my filter bubble)
Why this year's John Lewis Xmas ad fails to deliver
Watching the eagerly awaiting John Lewis Xmas ad online today was like unwrapping a present
VSO Christmas Carol Concert
We're delighted to be partnering with VSO again this year for their Christmas Carol Concert
The role of marketing in helping people walk again
You may remember the remarkable Panorama story from two years ago, “To Walk Again”, about a paralysed man
Channel 4 scoops Brand of the Year Award
Channel 4, one of the UK's most admired media owners, was voted The Marketing Society's Brand of the Year at
From what the f*ck to giving a f*ck
Do you feel that? The winds of diversity are blowing us swiftly from simply talking about it to giving it a fucking go.
Young people have been Trumped again, but disruption is around the corner
According to an analysis of exit polls by the Center for Information & Research on Civic Learning & Engagement,
Go on, nudge me – see if I like it?
Ask yourself this – do you mind being nudged? That is, having your choices and decisions shaped and steered so
Empathy is a bridge
"Sorry" doesn't mean you caused the pain.
10 steps to a more successful creative career
I recently presented at the Singapore chapter of Creative Mornings, an excellent community event that takes place in cities
Pros and cons of zero-based budgeting for marketing dollars
In January this year, Unilever CEO Paul Polman announced the company would roll out zero-based budgeting globally – a move
The naked truth
In the 18th century 216,000 people worked in the mines.
Many were women and children, some only five or six
Five ways to be disruptive
Disruptive innovation seems easy for start-ups and feels threatening and difficult for established businesses. But they can do it too