Think pieces

Five awkward questions before you wake up in 2017

Sadly it is beyond the power of the British and American people to reverse the Brexit and Trump votes.

The Marketing Society New Delhi launch

We're expanding, with a hub of the Society in New Delhi launching in 2017.

Flux and convergence in the connected age

Recently, Accenture announced its acquisition of Karmarama, one of the UK’s largest independent advertising agencies. Doubtless there was much hand-wringing

How APAC brands can harness the power of how-to videos

Every day, consumers in APAC turn to their smartphones to answer questions such as “how do I clean my sneakers”

Why challenger brands matter in the age of disruption

"Disruption" has become such a buzzword, pervading everything on down to mayonnaise marketing, that people have begun to assume that

Knowing why you’re here.

Anyone unlucky enough to have seen England play in Euro 2016 will know what a team looks like when it

How Lego rebuit the core, brick by brick

lego

I caught a fascinating film on the rejuvenation of the Lego brand on a flight to Dubai to watch the

Any colour, as long as it’s blue

Every now and then, some nonsense piece about colour psychology does the rounds on LinkedIn. Usually illustrated by a hastily

10 steps to a more successful creative career

I recently presented at the Singapore chapter of Creative Mornings, an excellent community event that takes place in cities all

Note from the MD: Dec 2016

What a year it’s been. I’ve been reflecting on 2016 and am so proud of what we’ve achieved as a network.

YouTube and the rise of Christmas ads

In recent years, the advertising industry has gone bonkers for Christmas ads. This festive frenzy seems as important to UK

LinkedIn’s top 10 digital marketing predictions for APAC in 2017

LinkedIn today released its 2017 Digital & Content Marketing Predictions for Southeast Asia report, which outlines predictions in digital marketing

The perils and pitfalls of globalisation

The globalisation bandwagon has been a busy place for the past few decades, ever since Theodore Levitt of Harvard Business

Reinventing brand: how can Nokia change the narrative to build new equity?

Nokia’s plan to get reintroduced into the mobile market places a lot of emphasis on its brand. A 10-year contract

Connecting virtual with reality.

Today, ‘virtual reality’ has become nothing more than a token buzzword, plastered across online marketing forums and populating the inboxes

Learn why it's critical for MENA telcos to embrace digital now

From the growing importance of mobile marketing to e-commerce opportunities on smartphones, having an internal digital-friendly mentality is more crucial

“Punk isn’t about spiky hair… it’s about freedom”

Toby Mott has an unrivalled collection of punk memorabilia that goes back 40 years. In a new book published by

Sir Chris Hoy and Graeme Atha sleep out to help homeless

Josh Littlejohn of Social Bite has invited me to sleep out

The Santa Claus effect

“There were two Santas at school today,” said my five-year-old. She was just coming to the end of her first

Japan’s Sogo & Seibu local stores and the digital revolution

In today’s changing retail landscape, one thing is clear: Brands need to embrace digital or get left behind. As more

Georgia on my mind: six lessons for creative professionals from a true American artist

Over the summer I attended the fine Georgia O’Keeffe exhibition at the Tate Modern in London (showing until 30 October)