Channel 4 scoops Brand of the Year Award

Channel 4, one of the UK's most admired media owners, was voted The Marketing Society's Brand of the Year at its Annual Dinner last night. The award recognises marketing excellence and is held in association with Campaign and sponsored by Videology.

Over 550 marketers cast their vote live on the night, selecting the media channel from a shortlist of four other brands unveiled on the night – Amazon Prime, BT, McDonald’s and Cancer Research.

Marketing Society members and readers of Campaign magazine selected the shortlist from an original list of 20 brands.  Channel 4 joins an illustrious line of Brands of the Year including O2 in 2015, Macmillan Cancer Support in 2014 and Sainsbury's in 2013

At the same event, Paul Polman, CEO of Unilever was given the Outstanding Leadership Award for his contribution to business and marketing.

Channel 4 has had a stellar year. Its coverage of the 2016 Paralympic games in Rio was well received, with the channel fielding an unprecedented team of disabled talent including Breaking Bad actor, RJ Mitte. C4 will build on its achievements to cover the next Summer and Winter Paralympics. Meanwhile, Great British Bake Off fans wait with bated breath to see what Channel 4 will do with the popular show following its move from the BBC.